China Tourism Accommodation Industry Development Report 2019

Table of contents:

Chapter 1 High-quality development is the only way forward

1. The accommodation industry is basically synchronized with macroeconomic development

2. High-quality development is necessary to resolve the contradiction of unbalanced and inadequate development

3. High-quality development is necessary to enhance the competitiveness of the industry

4. High-quality development is necessary to serve national strategies

V. Goals for high-quality development of the accommodation industry

Chapter 2 Transformation of the Driving Force of Accommodation Industry Development

1. Innovation Space Value

2. Drive industry growth with industrial management and capital operation

3. Empowering development with science and technology to improve quality

4. Balance human services and AI applications

5. Enhance the value of culture to industry development

VI. Give full play to the role of entrepreneurs and promote entrepreneurial spirit

7. Discover the value of accommodation industry data

Chapter 3: Consumption upgrade forces high-quality development

1. Domestic tourists are the main consumer force

2. Consumption Upgrading and Stratification: Ratchet Effect and Circle Formation

3. Consumption stratification needs to match differentiated supply

4. The downward trend of the market is gradually emerging

5. New consumption gives rise to new business models

Chapter 4 Supply-side reform promotes high-quality development

1. Industry competition drives

2. Hotel integration promotion

3. Cooperation between local and international hotels

4. Promote industrial integration

5. Iterative Upgrade of Accommodation Business

VI. Promoting the Group’s development and innovation through internationalization

Chapter 5 Quality Demands of Accommodation Stakeholders

1. Promote industrial development with industrial cluster thinking

2. Hotel brands: protect the brand and strictly control quality

3. Intermediary OTA: oligopoly and disruptive innovation

4. Hotel owners also begin to pay attention to quality

Chapter 6 Service Quality: Do Not Let Any Kindness Go Unacceptable

1. Service quality is the eternal pursuit of accommodation enterprises

2. "Invisible" is as important as "visible" 3. Green environmental protection has become a bottom line requirement 4. People-oriented: provide convenience and considerate service 5. Pay attention to the key contact points and key moments of service 6. Hotel service: requires craftsmanship Chapter 7 The role of government in high-quality development 1. Administrative department: forming a de facto absence

II. Clarify the status of the Ministry of Culture and Tourism as the administrative department in charge of the accommodation industry

III. Creating a fair business environment

4. Optimize standards and implement strict supervision

Editorial Committee of China Tourism Accommodation Industry Development Report 2019

Director Dai Bin, President of China Tourism Academy, Professor, Doctor

Editorial Board (in alphabetical order)

He Qiongfeng Li Zhongguang Ma Yiliang Song Ziqian Tang Xiaoyun Wu Fenglin Wu Pu Yang Honghao Yang Jinsong

The compilation team of the China Tourism Accommodation Industry Development Report 2019

Editor-in-Chief: Yang Honghao Director and Associate Researcher of the Industrial Research Institute of China Tourism Academy

member

Li Zhongguang Zhan Dongmei Zhang Yang Zhao Yijing Yang Defeng Li Bowen Zhao Lei Pan Xiaoqi Chen Gang Li Ning Li Rui