The 8th International Conference on Tourism Research 2025 (ICTR 2025) was held in Finland from April 23rd to 25th. Cui Xin, a postdoctoral fellow at the Policy and Science Education Research Institute of China Tourism Research Institute, was invited to attend the conference and gave a speech‘ Embracing History and Cultural Heritage Through the Chinese Hanfu Costume Tourism’（《 The keynote speech titled "Embracing History and Cultural Heritage: Practice Based on Hanfu Tourism" introduced the latest research achievements of the research group in the field of traditional clothing tourism.

The study focuses on the innovative integration of tourism and intangible cultural heritage. Based on an effective questionnaire survey of 476 adult tourists and practical observations of Beijing, Quanzhou, Luoyang, Xi'an and other places in China, the three main motivations for tourists to participate in Hanfu tourism were analyzed. Firstly, Hanfu, as a cultural intermediary, strengthens the emotional connection between tourists and traditional culture and meets their aesthetic and personal expression needs. The second is the high dissemination and participation of social media content, which deeply affects tourists' travel decisions and performance motivations. Thirdly, Hanfu tourism reflects the trend of tourists actively building their local cultural identity and presenting a ritualistic and emotional tendency in their travel experience. Research has shown that Hanfu tourism is not only a form of cultural consumption, but also an important path to promote the integration of intangible cultural heritage protection and cultural tourism. This study provides theoretical support and practical inspiration for the application of traditional clothing in cultural heritage tourism.

This achievement was jointly researched by Song Ziqian, Director of the Institute of Policy and Science Education at our institute, and Tang Xiaoyun, Vice Dean. It has been included in the conference proceedings and indexed by multiple authoritative databases such as Web of Science, SCOPUS, EBSCO, ProQuest, etc. It has also been included in the Norwegian Science Journal and Publishing Institution List (Level 1).

It is reported that the International Conference on Tourism Research (ICTR) is committed to promoting interdisciplinary research and sustainable practices in the field of tourism, and has been held in South Africa, Cyprus, Portugal, Spain, Finland, and the United States. The conference emphasized the multidimensionality and complexity of tourism phenomena, promoting in-depth exchanges among scholars worldwide on economic, social, cultural, and environmental issues. The conference proceedings are published annually, open access, and frequently cited by scholars, policy makers, and industry professionals, showcasing the international influence of the conference.

Contribution | Compiled by Research Management Department | Source by Liu Xin | Reproduction by China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) Please indicate the source